Good work doesn’t
speak for itself.
I help businesses, charities and founders work out what to say, how to say it and make the creative work that brings it to life.
Which of these
keeps happening?
A small organisation can have a big problem.
A founder with something good that nobody quite understands. A small team that knows what they’re doing matters, but can’t get other people to care. A charity that needs more people to notice, care or get involved.
You shouldn’t need an entire agency to get good creative work.
I bring over a decade of agency experience directly to your problem. From finding what’s really getting in the way to developing the idea and making it happen.
Sometimes that needs a whole campaign. Sometimes the answer is much smaller.
We work out what’s needed before deciding what to make.
One person. One project at a time. Fixed price agreed upfront.
If you only need the thinking, the Diagnosis is available on its own.
Selected work
A few things I’ve solved.
The money was next door. See how 18 days could fund a year
02
Take Over
They asked for awareness.Knowing wasn’t the problem. See why knowing changed nothing
03
Low-key kind
They asked for a campaign day.The problem happened every day. See the behaviour nobody had named
From over a decade agency-side
Worked across a wide range of sectors
Health + pharma
Tech + software
Finance + fintech
Aviation + industrial
Consumer + retail
Professional + B2B
Charity + NGO
Public + education
Case studies made agency-side
Same job every time: change what the problem is.
01
Harrods employer brand
They asked for an employer proposition.The answer was already in the store.
02
Vodafone
They asked me to target a generation.A birth year tells you nothing.
03
BEDEO
The word was retrofit.The thing was a rebirth.
04
EDGE Empower
Fashion celebrates diversity in public.Its boardrooms tell another story.
05
Harrods summer
They asked for 360 summer hires.The barrier was who people pictured.
Anna-Liisa Krõlov
Founder, TINY+FORCE
Some people come with a problem. Others have a product, a cause or an idea they want to put into the world.
You don’t need to know what to ask for.
I look at what you have, who it’s for and what people actually notice, assume, ignore or care about.
Sometimes the problem isn’t what you thought. Sometimes there’s nothing to fix. You just need a good idea and someone to make it.
I find the strongest creative direction and make the case for it. Then I turn it into the idea, the words, the look and the finished work.
Sometimes that’s a whole campaign. Sometimes one thing done properly is enough.
No three safe routes so nobody has to decide. You get a point of view, not a menu.
Bring a brief if you have one. If you haven’t, the messy version in your own words is enough.
You talk to me. One person, on purpose.